The UK market for sex dolls is constantly evolving, with certain features becoming increasingly popular among consumers. Realism remains the top priority, with high-quality silicone or TPE skin that mimics human texture and appearance. Articulated joints are highly sought after, allowing for natural poses and movements, enhancing the overall experience. Customizable facial features, hair, and body types enable users to tailor their dolls to personal preferences, making each doll unique. Many buyers appreciate dolls with built-in or compatible heating systems that simulate body warmth, adding to the realism. Voice modules and AI integration are gaining popularity, providing interactive and responsive experiences. Additionally, durable and easy-to-clean materials are favored for convenience and hygiene. Realistic eye designs, detailed fingernails, and even subtle body details like veins or dimples are also desirable features. Accessories such as clothing, wigs, and makeup options allow further personalization. As consumers seek more immersive experiences, features like scent infusion and augmented reality compatibility are emerging trends. Overall, the most popular features focus on realism, customization, and interactivity, ensuring that users can create a satisfying and authentic experience tailored to their desires.